Marketing, AI and automation questions, answered.

OxB Digital is a done-for-you marketing agency based in Toronto, working with businesses worldwide. We run your Meta, Google and TikTok ads, build your website, get you found on Google and in AI answers like ChatGPT, and set up the CRM, AI agents, emails and texts that turn leads into booked customers. One team does it every week and reports on what it brought in.

We have worked with more than 500 businesses, driven $11M+ in revenue for clients and booked 84,200+ leads for them.

Matthew Betop is the founder, and clients get his direct line: phone, text and email, with no ticket queue. Once a month he goes through the numbers with you, what we tested and what comes next.

We are based in Toronto and work with businesses around the world. Calls are on video, so location doesn't matter.

Seven things, run together by one team:

• Ads: Meta, Google and TikTok, with new angles every month made from your own photos and videos.
• Search and AI answers: getting you found on Google, on Maps and in ChatGPT.
• Website: designed, built and hosted, with every page ending in a booking.
• AI agents: every text, DM, chat and missed call answered in seconds.
• CRM and automations: every lead tracked and every follow-up sent on time.
• Email and text: campaigns every month to the customers you already have.
• Reporting: a report every Monday and a call with Matthew every month.

We have worked with businesses from jewellers and studios to sports facilities and clinics. If you talk to customers before they buy, whether that is a quote, a consultation, a booking or a trial, the system fits.

A done-for-you agency runs the work for you. In-house means you hire and manage each role yourself. Growing a business well takes a media buyer, a web designer, an SEO specialist, a copywriter, an email marketer, an automation builder, someone on the front desk to answer leads and an analyst. OxB covers all eight as one team, so your part is to give us access, share photos and videos and approve the plan each month. We do the rest.

It depends on how many channels are run and the size of your market, so honest agencies quote instead of listing one price. OxB gives you an exact quote, in writing, on the free call. Ad spend is separate: you pay it straight to Google, Meta and TikTok, and we never mark it up.

No. OxB is month to month, and you can stop any time.

You do, straight to the platforms: Google, Meta and TikTok. We never mark up ad spend, and it isn't part of what you pay us.

After 90 days, if our work hasn't brought in at least twice what you've paid us, we keep working for free until it has. We measure it with the tracking we set up together. Ad spend isn't counted as part of what you pay us.

No, and be careful with anyone who does. Rankings and AI answers depend on things nobody controls, such as your competitors and how the platforms change. What we guarantee is the 2x on what you pay us, and you see every week what the work brought in.

Ads can start bringing in leads soon after they go live, but the first weeks are for testing. The platforms need data to learn who responds, and we need to find which offers and creative book customers. With OxB the ads are live inside the first week, most of the tuning happens in weeks 2 to 12, and we check the numbers with you every month. Results vary by business, offer and market.

It depends on how your customers buy. Google ads reach people who are already searching for what you sell. Meta (Facebook and Instagram) and TikTok put your offer in front of people who didn't know to search yet, and they work best with strong photos and video. Most businesses end up using more than one, so we start where your customers already are and move budget toward what books them.

You share photos and videos, and we turn them into static and video ads. We also coach you on what to shoot. If you would rather not, you can add a monthly content shoot.

There isn't one number. It changes with your industry, offer and market, and a cheap lead that never books is worse than a pricier one that does. So we track cost per booking and booked revenue, not just leads. For a sense of scale, one client's best campaign brought in 11,320 leads at $8.78 each. That is a best case, and results vary by business.

GEO is making your business easy for AI answer engines, like ChatGPT, Gemini, Perplexity and Google's AI answers, to find, understand and recommend. Classic SEO aims to rank your page in a list of links. GEO aims to get your business named inside the answer itself. The foundations overlap: clear pages, accurate business details, reviews and mentions from trusted sites.

There is no switch, but these things help:

• Say plainly on your site what you do, who it's for and where you work.
• Keep your name, address, phone number and hours the same everywhere, starting with your Google Business Profile.
• Collect real reviews, steadily.
• Answer the questions customers actually ask, in plain language, on pages an AI can read.
• Get mentioned on other trusted sites, such as directories, local press and partners.
• Add structured data so machines can read your facts, and don't block AI crawlers.

Nobody can guarantee a recommendation. We do all of this for clients as part of search and AI answers.

SEO is about ranking in Google's list of results. GEO is about being included in the answers that AI writes. Both reward the same basics, which are helpful pages, accurate details, reviews and mentions from trusted sites, so we treat them as one job.

Start with a complete Google Business Profile: the right categories, hours, services, photos and a steady flow of reviews. Then keep your name, address and phone number consistent across the web, and give each service and area its own page on your site. We set this up and keep it up for clients.

Yes. Reviews are one of the signals Google uses for local results, and AI answers often lean on review and directory sites when they recommend a business. The easiest way to collect them is to ask every happy customer automatically, right after the visit. That is part of the follow-up we set up.

Usually months, not days, and it depends on your market and your competition. Fixes to your Google Business Profile and your site can help sooner, and AI answers can change week to week. We report on it every month.

An AI agent is software that answers your customers' messages for you, in your business's voice. It handles texts, Instagram and Facebook DMs, website chat and calls, answers questions and books the visit straight into your calendar. When a person is needed, it hands the conversation to you.

Yes. A missed call can trigger an instant text back, and an AI phone assistant can answer, take the details and book the appointment. The customer gets an answer in seconds instead of waiting for you to call back. We set it up around your hours, your offers and your calendar.

As fast as you can. Someone who contacts a few businesses often goes with whoever answers first, so minutes beat hours and seconds beat minutes. An AI agent replies in seconds, day or night, and keeps following up until they book or say no.

A CRM is the one place where every lead, message and booking lives, and where follow-ups go out on time without anyone having to remember. Without one, leads end up scattered across inboxes, DMs and notebooks, and some get forgotten. The CRM we build tracks each lead from new, to contacted, to booked, to showed up, to won.

Lead scoring rates how likely each new lead is to become a customer, so you call the hottest first. Someone who asks for a Saturday time slot is a stronger lead than someone who only liked a post. We score leads from 0 to 100 and show the reason.

It is set up with your voice, your offers, your hours and the questions customers really ask, and it keeps replies short and plain. It answers or books what it can and passes the rest to you.

Yes. Instagram is where people find you, and your website is where they book. Google and AI answers also need pages to read before they can recommend you. We build every page to end in a booking.

A report lands every Monday with new leads, bookings, cost per booking, booked revenue and which channel brought them in. Once a month you get a call with Matthew on the numbers, what we tested and what's next. The 2x check at day 90 uses the same tracking.

It is 30 minutes on video with Matthew Betop, OxB's founder. He looks at your numbers live, including your ads, site, search and how fast leads hear back. He shows you where customers slip away today and ranks the top fixes by what they're worth. You get a quote for your exact system, in writing. There's no hard sell, and you leave with a plan whether you hire us or not.

Book the free call. If we work together, days 1 to 2 are the audit and getting access, everything is built and live inside the first week, and weeks 2 to 12 are testing and tuning. The 2x check is at day 90.

It is the do-it-yourself version of what we run: a CRM loaded with the automations, emails, ads, landing page and AI for your industry, ready in your own account. You can see it on the Growth System page. If you would rather have us run it for you, book a call.

We use it to reply to you, book your call and deliver the service, and we don't sell personal information. The full details are in our privacy policy.